Make the result useful
leasing-funnel conversion
This worksheet makes leasing-funnel conversion explicit from the exact figures you enter. Review the period and basis of every amount before comparing results.
Use a conservative scenario as well as the base scenario; the calculation describes assumptions rather than predicting behavior.
The assumptions that move this result
Leads
Inquiries in the selected period.
Showings
Completed viewings.
Applications
Applications received.
next-stage count ÷ prior-stage count
Read the result as a planning measure for the selected period.
Read the number in context
Worked scenario
2 leases from 40 leads is 5% lead-to-lease conversion.
Edge case
A short reporting period can show zero leases despite healthy later conversions.
It does not evaluate applicants or recommend screening criteria.
Before you act
• Confirm every input uses the same time period.
• Test a downside scenario before relying on the result.
• Keep source records with the decision.
Formula
next-stage count ÷ prior-stage count
What period should I use?
Use one consistent reporting or planning period for every input.
Does this predict performance?
No. It only performs the stated arithmetic.
Can it replace records or advice?
No. Confirm decisions with source records and appropriate professional guidance.