Gross rent is the full rental income a property is scheduled to produce before any deductions — the sum of every unit’s rent at its lease rate, with nothing taken out for vacancy, operating costs, or concessions. It’s the top line of a property’s income.
Gross rent contrasts with net figures like net operating income, which subtract expenses, and with effective rent, which reflects concessions such as a free month. Gross rent is useful for quick screens — it’s the input to the gross rent multiplier — but on its own it overstates what a property actually nets.